The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Don K Subaru dedicated locally to the Love Promise?

The Don "K" Love Promise is all about community and how we can contribute to the social needs and cultural well being of the Flathead Valley. There are many community partners and organizations that we support and we are proud to be involved in the community where we all live and work.

Flathead Valley Animal Shelter, Flathead Spay and Neuter Clinics
Glacier National Park Conservancy, Forest Service Education programs, Eureka, Tobacco County Community Park
Area Schools scholarships, Steinway Fund, Montana Athletic Association
Whitefish Winter Carnival, Glacier Challenge benefitting MT Youth Homes, Flathead regional Food Banks, Alpine Theater Project - Scholarship Program
Sunshine Mental Health Services, Pediatric Health Services, Kalispell Regional Medi
 Subaru Love Promise Heart

Love Promise Stories from Don K Subaru

Subaru and Don K Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Injured Montana raptors helped by Don "K" Subaru  –  Michele R

The Flathead Valley area of Montana is one of the most beautiful places on Earth and not just because of the scenery. The Flathead is home to an astounding number of species of magnificent raptors and other birds of prey from the fierce but tiny pygmy owl to America’s treasure the Bald Eagle and all kinds in between including falcons, kestrels, osprey and an astounding number of hawks that hunt in our fields, nest in our trees and make our area their home. The thing is though, sometimes we might hear them when it is quiet outside, but we rarely actually see these birds, making them unforgettable whenever we do. Thanks to Don “K” Subaru and the amazing folks that work there Montana Wild Wings Recovery Center ( was chosen as the Subaru Loves the Earth hometown charity last month. These folks invited the community into their showroom to learn about, see, listen to and appreciate the beauty and habits of a truly awesome number of owls, hawks, osprey and eagles multiple times during the month. I attended all of these events and every time the showroom was packed with people like me who just wanted to bring their children to experience this amazing opportunity. The birds were noisy! Igor the barn owl made this incredible screaming sound such that we could not hear ourselves think. Everyone loved it and the volunteers said he is just chatty and likes to be the center of attention, so we did not worry about him. The volunteers told us that none of the birds they brought to these events were able to be released even though that is always the goal of the organization. Last year Montana Wild Wings took in 76 sick or injured raptors from 18 different species of bird. They always try to release them after they are healed up, but sadly, many are not able to be released due to injury or sickness. Although sad, those who can’t be returned to the wild are lovingly cared for and are the feathered Ambassadors we got to meet at Don “K” Subaru. I think my favorite part of these events was learning about these birds, how they live, what we can do to help them thrive and how we can make their environment a healthier, less dangerous place. I learned about the dangers of lead in bullets and shotgun shells. I learned that throwing even something like an apple core out of the car window causes many of the traumatic injuries to owls, falcons and others of these wonderful birds because these items are attractive to mice and other rodents which is what the birds eat. An owl is not above snatching up a squirrel eating an apple by the side of the road at night. When a car comes along the owl’s instinct is to fly toward the threat to scare off the intruder, and well, cars are not intimidated. That is how most of the bad injuries happen. I won’t be tossing out any more edibles and neither will my grandchildren. Well, just wanted to tell you that these folks at Don “K” Subaru are lovely, caring and involved in our community. They represent you well and we appreciate all they do here to make in our corner of the world better. I understand they will donate to Montana Wild Wings at the end of the month to help build a new flight barn so even more injured birds can get healthy and back home here in the Flathead. Thanks for being a brand we can really get behind. Cory Frasier Outback owner from Eureka, MT

Farm Hands - Nourish the Flathead  –  Gretchen B

Don K Subaru chose Farm Hands - Nourish the Flathead as their Hometown Charity during their "Share the Love" Event. We work to connect our community to local, healthy food through Access, Education and Production. Don K chose to support our efforts with the Columbia Falls BackPack Program; providing 200-weekend food bags a week to Columbia Falls most vulnerable children. We were so honored to receive $12,600 to support these weekly efforts! Don K is truly invested in our community and they continually give back. We want to thank the sales staff for representing our programs to new buyers and Subaru for donating a huge portion of the funds. This will ensure that food insecure children receive healthy food each weekend!

Subaru and NWF Love the Earth!  –  Lindsey M

Our little school, Children's House Montessori School in Whitefish Montana has received some wonderful perennials from Bluestone Perennials! Attached I have some photos of our garden box. What a great start to creating a habitat of wildlife. We will use the $100.00 gift card to purchase some shrubs for our front sign area as well. Thank you so much for the opportunity to improve upon a good thing!

Don K Subaru Butterfly Love Promise  –  Don K

According to recent studies, the population of Monarch Butterflies west of the Rocky Mountains has dropped more than 50 percent since 1997 and the numbers east of the Rockies have declined by more than 90 percent since 1995. This is disturbing news as we rely on butterflies to pollinate and is why Don K Subaru has decided to help take on the project of restoring the monarch butterflies main source for habitat, the milkweed plant. Through Subaru Loves the Earth initiative we have teamed up with the National Wildlife Federation's Butterfly Heroes Program. We are spreading the knowledge of rebuilding the habitat for the monarchs. Each guest is more than welcome to grab some seeds to plant with instructions and check out our temporary service drive habitat. We will be donating the habitat to the local school after the event.

Don K Subaru helps Glacier National Park  –  Mark P

Don K and Subaru today presented a check in the amount of $12,219 to the Glacier National Park Conservancy. The donation resulted from buyers choosing our local hometown charity, the Glacier National Park Conservancy for a combined Subaru and Don K Subaru donation during the Share the Love campaign. "We're grateful to Don K and Subaru for this impressive donation." said Mark Preiss, President of the Glacier Conservancy. "This humbling contribution will go a long way toward our on-going efforts to protect Glacier's outdoor heritage for generations to come." Don Kaltschmidt, owner and dealer of Don K Subaru said, "Thanks to the incredible loyalty and support of our customers we together with Subaru are able make a real difference." The Conservancy is the official fundraising partner of Glacier National Park. Through the support of the community and programs like Subaru's Share the Love, the Conservancy is able to provide funding for the park's most critical needs, from education and engagement programs, to rehabilitation and improvements to the park's 700-mile trail network, and leading edge mountain goat, wolf and grizzly research. Don K Subaru is one of the brands of exceptional vehicles sold at Don K Whitefish whose 25 years as a dealership in Northwest Montana has consistently been named best dealership and best customer service awards in the Flathead.

Thank you Subaru!  –  Rani B

Thank you for choosing Sunburst for your recent Subaru Love Promise event. We were most grateful for the contribution which we will use to help some of our clients whose needs are beyond what we are budgeted to provide. These dollars will be so important to so many and we are profoundly grateful. One of our Board members just bought a new Subaru and as you know, we are in the process of buying a van that we can use for transporting some of our clients. Subaru is our go-to car from her on in. Thank you so much! Rani Brenan

Don "K" Presents Community Concerts  –  Miriam S

Don K" Subaru sponsors 4 major concerts per year bringing in artists that our community would not normally be able to support. We utilize Subaru Ad Funds to subsidize these events. The events are produced by Singer & Simpson Productions in conjunction with the Steinway Fund. They are billed as Don "K" Subaru Presents. And produced by Singer and Simpson Productions.

Don "K" Presents Community Concerts  –  Miriam S

In Feb., 2012, Don "K" Subaru in conjunction with Singer & Simpson Productions established The Steinway Fund in order to purchase a 2003 Steinway D Concert & Artist series concert grand piano. The piano cost $85,000 and we started soliciting donations as well as financing 80% at Whitefish Credit Union. Almost every 'Don "K" Subaru Presents' concert is a fundraiser for The Steinway Fund. The balance is now approximately $15,000. The piano resides in the Whitefish Performing Arts Center at Whitefish Middle School and when paid for, it will belong to the school.

Parade  –  Paul J

Every year Don K participates in several Whitefish Winter Carnival Events. The Peguin Plunge is my favorite

Free Subaru!  –  John S

We had a concert in Whitefish and flew in to stay 3 days. Don K Subaru let us have a brand new Forester FOR FREE to use for our time here. Thank You!!

Crosstrek Rock Star  –  Brian and Jennifer H

Congrats to Jennifer and Brian Hodges on their New Subaru Crosstrek! "Our Subaru performed perfectly! We saw some incredible scenery and met some wonderful people along the way. We added a roof top box and still got great gas mileage. The Crosstrek climbs mountains like a rock-star. We put over 9,000 miles on our new Subaru in July and had a great vacation with the Subaru XV Crosstrek. 30 days, 20 National Parks, 1 Subaru."