The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

Don K Subaru Butterfly Love Promise

According to recent studies, the population of Monarch Butterflies west of the Rocky Mountains has dropped more than 50 percent since 1997 and the numbers east of the Rockies have declined by more than 90 percent since 1995.  This is disturbing news as we rely on butterflies to pollinate and is why Don K Subaru has decided to help take on the project of restoring the monarch butterflies main source for habitat, the milkweed plant. Through Subaru Loves the Earth initiative we have teamed up with the National Wildlife Federation's Butterfly Heroes Program. We are spreading the knowledge of rebuilding the habitat for the monarchs. Each guest is more than welcome to grab some seeds to plant with instructions and check out our temporary service drive habitat. We will be donating the habitat to the local school after the event.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Don K Subaru dedicated locally to the Love Promise?

The Don "K" Love Promise is all about community and how we can contribute to the social needs and cultural well being of the Flathead Valley. There are many community partners and organizations that we support and we are proud to be involved in the community where we all live and work.

Flathead Valley Animal Shelter, Flathead Spay and Neuter Clinics
Glacier National Park Conservancy, Forest Service Education programs
Area Schools scholarships, Steinway Fund, Montana Athletic Association
Whitefish Winter Carnival, Glacier Challenge benefitting MT Youth Homes, Flathead regional Food Banks
Sunshine Mental Health Services, Pediatric Health Services, Kalispell Regional Medi

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